ETM 2025

In 2025, WOM Empresas was set to relaunch following a naming process that marked the end of the WOM Negocios era. The challenge went beyond a simple name change: the company had to build new social media accounts from scratch and lay the groundwork for a community, all while making its debut at Latin America’s largest entrepreneurship event.

The main challenge was to stand out at an increasingly competitive EtM Day, in an industry where telco messaging sounds practically the same.

While telecom companies talk about connectivity, WOM Empresas chose to focus on ease, positioning itself as the company that simplifies life for businesses. The full EtM Day platform was in full swing: panels featuring WOMers and guests such as Romi Capetillo, Dakota Miranda, and María Prieto; a live podcast; and Chris Bannister’s masterclass, “AI: Friend or Foe?”

Ten entrepreneurs from across Chile were invited, each with a free booth, connecting them with the region’s largest entrepreneurial ecosystem, along with hundreds of clients and non-clients invited over the three days of the event.

WOM Empresas established itself as one of the most prominent technology and connectivity partners at EtM Day 2025, with media and social media coverage that far exceeded the brand’s usual reach.

• PR Value: +$126M and Ad Value: +$42M
• 13 media appearances, reaching more than 1.5M people
• +289% engagement on Instagram and +397% on LinkedIn compared to content not associated with the event