GET INKSPIRED

Throughout 2024, VSPT sought to establish its Ö-61 brand in the tattoo enthusiast niche in the United States. To achieve this, it needed a prominent figure who could boost confidence in the product and increase brand awareness in that market.

The challenge was to find a personality who would embody the essence of Ö-61 and genuinely connect with the target audience, without the association feeling forced.

We found the ideal figure in Ami James, the legendary tattoo artist from *Miami Ink*. We introduced him as the new ambassador for Ö-61, positioning him as a leader in the tattoo scene and a genuine user of the brand.

We developed the “Get INKspired” concept, seamlessly integrating Ami into the brand narrative to showcase him as someone who truly incorporates Ö-61 into his daily life.

The campaign garnered coverage across the United States, reaching more than 10 million impressions just months after its launch, with Ami James at the center of a narrative that resonated organically with the target audience.

• 49 states reached
• +10M impressions
• 160% of the estimated sales projection